The Prime Jewelry Group includes forty-five of the jewelry industry’s leading manufacturers who host an annual invitation-only buying event set in a luxurious and relaxed setting.

Prime Events bring select groups of high quality, independent jewelers from around the country together with leading manufacturers to provide opportunities to preview new designs and forge lasting business relationships.​ This year, Prime is celebrating it's 19th year at The Ritz-Carlton in Sarasota, Florida. The event will kick off on Sunday, August 20 with a Welcome Reception.  Dates for the buying event are Monday & Tuesday, August 21 – 22.

​Qualified retailers are rewarded with a buying experience that is both distinctive and unparalleled, where every need is anticipated and business is conducted in an unrushed atmosphere.